Are you trying to rank your website on the first page of Google to get more business? A great website can be the start of big results coming your way. So, if you have heard about the recent Google core update, you need to know a lot about it.
You should know what its impacts will be and how you can avoid any negative results. We will also talk about the best white hat methods to eliminate its effects. We will give you the best information with the top reasons behind the update and others.
What is Google Core Updates?
Core updates are the main algorithm changes that Google uses every few months to improve its algorithm. The search engine uses these updates to ensure its platform helps users solve their problems.
So, if you are a marketer, there are some points you should know for better results. For instance, Google is super-touchy about the content quality you provide. Content needs to be helpful for the users and not just look good for the search engine now.
We mean that Google will not be considering the number of backlinks you make. Instead, it will value the quality of content you provide for its users.
The reason Behind Update
Such updates are simple and easy to understand as Google wants to improve itself. They are always striving for a better user experience that could help them reach more people. At the same time, they try to get new algorithm updates to get rid of any older issues they face.
Google says that this update is to avoid bad search query results. The experts say that the Search engine is trying to improve user experience again.
What it is doing is that it is trying to get rid of search results that are not authoritative against a query. So, you should try your best to get rid of the bad impacts this update causes on your website.
You can also try using incognito to see which of your queries are affected and need work.
What Websites will be Affected?
It is not easy to say which websites will have issues and what causes that. But there are some things that you should know when looking at this update. One thing is for sure websites with thin content will have problems.
So, if you are looking to avoid any of such issues, you should try to update your content. All you have to do is provide what Google is looking to have for its users. Give it high-quality content, and it will solve your problems for good. Google does not just want to rank a search result for a keyword for which it is not an authority.
How to Tackle the Situation?
Google keeps on helping marketers to find out the problems their websites have. So, if you are looking to avoid the impact or improve your website, you have the solutions. The platform has provided the questions you need to answer to know what caused the issues.
So, if you see a drop in rankings, you need to try avoiding the issues that google is touchy about. For instance, you should have great content to rank for your related queries now. If you are looking to read about this core update, you can find about Google's May 2022 core update read on exploring for more information.
What to Avoid After the Rollout?
Once the update has been rolled out, there are some things you need to concentrate on. Websites are seeing problems with their ranking due to simple reasons you can avoid. The experts believe that you are bound to get problems when you concentrate on backlinks.
So, it would be best if you were looking to have great content and not to go for backlinks only. Some more solid things to avoid issues with your websites are:
Try to make sure that your website is optimized for mobile devices and desktops.
Make sure that you have a great URL structure to go with. It can help you improve the efforts that matter for your websites.
An essential thing to do will be to give Google the best content you can provide. Without quality content, you may not see positive results coming your way.
What does Google say About it?
There are some core questions that you need to answer about the content of your website. These questions are: is the content original and talks about the topic in the best way? Does the content provide extra value than just rewriting other pages?
Does the headline or title help the user with a summary of what you are providing? The content headline should not be a clickbait and should be according to the information provided.
It should be something that people would love to use as a reference or share with their friends. Does this content qualify to be on a great website that provides an amazing user experience? It should be a useful resource for anyone looking for information on a topic.
Other things you should make about the content are if it offers the author's background or the website. The content should be from an expert or someone who knows the topic well.
White Hat Ranking Methods to Follow
When it is about content and bringing the right solutions for google, you should consider some things. For instance, you should know the following things before you update or publish content:
- The content should be able to satisfy the user and provide the best information in a niche.
- It should not be too short of providing all the information the user needs.
- The topic should be useful, and the age of the content matters as well.
- Is the content better than the other search engine results that you find?
Keywords
Keywords are among the top things you should use in your content. You should make sure that the website structure is easy for Google bots. At the same time, you should ensure that you analyze the best keywords to use.
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Final Thoughts
This new Google update will cause issues for numerous websites and will not be easy to handle. The best way to avoid any issues is to ensure great content that Google has been hungry for since ever. It would definitely help you improve your marketing results, and you should know that well.
If you do not believe in quality content for Google’s users, Google is going to bash you out of the search results. So, go for quality and not just look for backlinks as they are no more valuable enough.
Writer's Bio
Adeel Nazir is a professional writer with an immense passion for social media and content marketing. He believes in delivering value and kindness to his connections and clients.